Mission — PIROOZ.group

We are revolutionizing the intersection of branding and culture by cultivating synergy between an organization's purpose, its people, and its identity. Through our proprietary frameworks, we co-create a world where happiness is a catalyst for the impact that transforms the entire brand ecosystem – driving integrated efforts connecting with the audience and experiences that radiate conscious well-being.

PIROOZ Cold Fusion Hemp Flower Oil

New York City Locals with Global Perspective.

An education on spirituality, neuroscience, and diverse modalities, combined with expertise in product, brand, operations, sales, marketing, distribution, retail, and content generation, fuels our distinctive perspectives that go beyond industry standards.

Our Team

Harnessing the power of 40 years of combined experience and lifetimes of wisdom, we embrace happiness as a catalyst for impact.

Pirooz Sarhar
Master Facilitator

Pirooz is a seasoned branding, product development, and business development expert with a passion for streamlining processes, optimizing efficiencies, and fostering a culture of innovation. With over three decades of experience, Pirooz has honed his skills in driving peak performance and positive change across organizations of all sizes. His deep understanding of mindfulness and personal growth principles allows him to integrate holistic practices into organizational transformations, creating a harmonious and thriving environment. With a track record of successfully guiding organizations through complex challenges and achieving sustainable growth, Pirooz is dedicated to creating transformative journeys that elevate businesses to a new standard.

Pirooz
- a Persian given name that has various meanings and interpretations. In Persian, it can mean "victorious," "triumphant," or"successful." It is a name often associated with strength, accomplishment, and overcoming challenges.

Julius Talvik
Brand, Product & Digital

Founder of a sustainable design company Alphaforms and a serial entrepreneur, Julius is a design and business innovator. His work spans a diverse sector of industries with an unrelenting pursuit of a better, more natural, humanized “interface” between the brand and the audience vis a vis a digital or physical product, a built environment, or a visual identity system. Working with start-ups, Fortune 500 clients, and international governments alike, Julius has been awarded for his work by both the industry and his peers, nationally and internationally, and continues to actively participate in mentoring accelerators and advising the fin-tech, restaurant & retail, and CPG startup communities.

Sathi Roy
Master Facilitator

Sathi Roy is a transformative coach and brand strategist driven by a lifelong pursuit of personal growth. With extensive experience in global business development, sales operations, brand strategy, and coaching, Sathi brings a unique blend of expertise in human psychology, spirituality, creativity, and business. Her holistic approach, rooted in universal truths and fueled by a deep understanding of human behavior, has empowered countless individuals and organizations to shatter limiting beliefs, liberating them from the constraints of conventional thinking. Her commitment to holistic transformation drives her to create impactful brand ecosystems that generate revenue, expand market share, and cultivate a conscious environment that promotes health, happiness, and productivity.

Sathi
- a name of Indian origin, commonly used in South Asia, particularly in India and Bangladesh. The name "Sathi" has several meanings and interpretations. In Sanskrit, it can mean "companion," "friend," or "associate." It is often used to signify someone who provides support, companionship, or partnership. The name Sathi is also associated with qualities such as loyalty, friendship, and connection.